Laci Hasenour
About Laci Hasenour
Laci Hasenour serves as the Vice President of Marketing and Global Brand Owner at Berry Global, Inc., where she leads corporate branding initiatives and oversees brand positioning across multiple divisions. With a background in marketing from Eli Lilly and Company, she has contributed significantly to enhancing Berry Global's ESG priorities and advancing women's initiatives within the company.
Current Role at Berry Global
Laci Hasenour serves as the Vice President of Marketing and Global Brand Owner at Berry Global, Inc. since 2020. In this role, she leads the internal agency team and corporate branding team, focusing on the training, deployment, and consistency of the Berry brand across all external messaging. Hasenour oversees the global brand position and customer value proposition across four divisions, 155 markets, and 300 locations worldwide.
Previous Experience at Berry Global
Before her current position, Laci Hasenour held the role of Chairwoman for the Women's Employee Resource Group at Berry Global from 2021 to 2023. In this capacity, she focused on connecting, educating, and advancing women and allies within the company. Her leadership in this group contributed to fostering an inclusive workplace culture.
Career at Eli Lilly and Company
Laci Hasenour worked at Eli Lilly and Company in various marketing roles from 2014 to 2020. She served as the US HCP Marketing Director for Dermatology from 2014 to 2016, followed by the US Payer Marketing Director for Immunology from 2016 to 2019. Her final role at Eli Lilly was as the Senior US Brand Leader for Dermatology from 2019 to 2020, where she contributed to brand strategy and market positioning.
Education and Qualifications
Laci Hasenour studied at Xavier University, where she earned a Master of Business Administration (MBA) in Marketing from 2005 to 2006. She also completed her Bachelor of Science in Business Administration with a focus on Marketing from 2001 to 2005. Her educational background provides a strong foundation for her roles in marketing and brand management.
Contributions to ESG Initiatives
In her role at Berry Global, Laci Hasenour plays a significant part in enhancing the company's Environmental, Social, and Governance (ESG) position and priorities. She engages with major customers to identify collaborative opportunities that align with Berry Global's sustainability goals.