Laurie S.
About Laurie S.
Laurie S. is an experienced Inside Sales and Salesforce System Administrator at Berry Global, Inc., where she has worked since 2014. She specializes in managing Salesforce processes, lead generation, and website content, leveraging her background in Criminal Justice, Political Science, and Computer Science.
Work at Berry Global, Inc.
Laurie S. has been employed at Berry Global, Inc. since 2014, serving as an Inside Sales and Salesforce System Administrator. In this role, Laurie manages complex approval processes, workflow rules, and customizations within Salesforce. This includes overseeing objects, fields, record types, and page layouts to optimize the system for sales operations. Laurie also acts as the primary point of contact for all administration, development, and process changes related to Salesforce, ensuring that the platform meets the evolving needs of the organization.
Education and Expertise
Laurie S. studied at Oakland University, where she pursued a Bachelor's degree in Criminal Justice, Political Science, and Computer Science from 2005 to 2007. This educational background provides a foundation for her analytical skills and understanding of complex systems. Laurie's expertise includes Salesforce administration, lead generation, and web content management, which she has developed through her professional experiences.
Previous Employment Experience
Before joining Berry Global, Inc., Laurie worked at Dynamic Computer Corporation as an Account Manager from 2012 to 2014. In this position, she was responsible for managing client relationships and ensuring customer satisfaction. Prior to that, Laurie served as an Independent Contractor at Kelly Services| IT Resources from 2005 to 2012, where she developed customized reports and dashboards to inform management on business performance. This diverse work history has equipped Laurie with a range of skills in sales, administration, and analytics.
Salesforce Achievements
In her role at Berry Global, Laurie S. has successfully converted $10 million in lead generation into closed won opportunities using Salesforce.com. She has created marketing campaigns within Salesforce to track return on investment (ROI) and has designed and maintained various Salesforce objects, roles, profiles, and permissions. Laurie's contributions have significantly enhanced the effectiveness of the sales process and improved overall business performance.
Digital Marketing and Analytics
Laurie manages corporate website content and social media to promote the brand and its offerings. She utilizes Google Analytics to monitor web traffic and analyze website metrics, which aids in lead generation efforts. Additionally, Laurie has implemented a Sample Program to maintain inventory from a central location, improving operational efficiency and supporting sales initiatives.