Rob Hale
About Rob Hale
Rob Hale is the Demand Planning Director at Berry Global, Inc., where he has worked since 2018. He has extensive experience in demand planning and customer-centric strategies, having held various roles in companies such as Werner Co., BlueLinx Corporation, and Brown-Forman.
Current Role at Berry Global, Inc.
Rob Hale serves as the Demand Planning Director at Berry Global, Inc., a position he has held since 2018. In this role, he focuses on demand planning strategies that align with customer needs and preferences. His responsibilities include developing comprehensive strategic sales plans aimed at profitable program growth through product expansion and new program development. Hale's expertise in category management allows him to oversee product categories effectively, optimizing sales and market share.
Previous Experience at Werner Co.
Prior to his current role, Rob Hale worked at Werner Co. as a Business Analyst and Demand Planner from 2008 to 2012. During his four years in the Greater Atlanta Area, he contributed to demand planning initiatives that supported the company's operational goals. His experience in this role helped him develop a strong foundation in demand analysis and strategic planning.
Career at BlueLinx Corporation
Rob Hale's career at BlueLinx Corporation spanned several roles from 2003 to 2008. He began as a Customer Service Representative and transitioned to a Field Service Representative before becoming an Account Manager. His time at BlueLinx provided him with a comprehensive understanding of customer service and account management, which he leveraged in his later roles.
Education and Expertise
Rob Hale studied at the University of Alabama, where he earned a Bachelor of Science in Commerce and Business Administration from 1999 to 2003. His educational background laid the groundwork for his expertise in marketing, category management, and retail pricing strategies. Hale's skills in these areas enable him to develop effective pricing strategies that maximize sales and profitability.
Experience at Brown-Forman
From 2012 to 2015, Rob Hale worked at Brown-Forman as a Senior Demand Planning Analyst in the Louisville, Kentucky Area. In this role, he further honed his demand planning skills and contributed to the company's strategic initiatives. His experience at Brown-Forman added to his knowledge of demand forecasting and planning processes.