Brian Watkins
About Brian Watkins
Brian Watkins Professional Role
Brian Watkins serves as the Executive Vice President of 5G as a Service (5GaaS) at Betacom. In this pivotal role, he leads the company's strategic efforts in sales, marketing, and business development of 5G private wireless solutions. His work focuses on driving the 5GaaS program, positioning Betacom at the forefront of emerging markets and verticals.
Brian Watkins Career Background
Brian Watkins has amassed over 25 years of experience in sales and business development leadership roles. He has previously led national sales teams at several prestigious companies including Wireless Facilities Inc., Smith Micro Software, Ericsson, Intel, Samsung, and Federated Wireless. His extensive experience has equipped him with a comprehensive understanding of the wireless and technology markets.
Brian Watkins at Federated Wireless
During his tenure at Federated Wireless, Brian Watkins was instrumental in creating new sales programs to support the newly established turnkey private wireless business unit. His initiatives leveraged CBRS (Citizens Broadband Radio Service) shared spectrum, significantly contributing to the company's growth in the wireless sector.
Channel Sales Models Pioneered by Brian Watkins
Brian Watkins has pioneered innovative channel sales models with tech giants like Microsoft and AWS. His work in developing these models has facilitated new avenues for product distribution and customer engagement, enhancing partnership dynamics and expanding market reach.
Product Development and Direct Sales Initiatives
In his ongoing efforts, Brian Watkins oversees the development of new products aimed at emerging markets and various verticals. Additionally, he has crafted and implemented direct sales campaigns, further driving the reach and impact of the companies he has been associated with. These initiatives underline his strategic approach to growth and market penetration.