Patricia (Patti) Elliott
About Patricia (Patti) Elliott
Patricia (Patti) Elliott serves as the Vice President of 5GaaS at Betacom since 2021, bringing extensive experience in enterprise software and sales leadership. She has held various senior roles in notable companies, including Expedia and Capital One, and specializes in building sales teams and managing customer relationships.
Work at Betacom
Patricia Elliott serves as the Vice President of 5GaaS at Betacom, a position she has held since 2021. Based in Seattle, Washington, she has contributed to the company's focus on providing advanced 5G as a Service solutions. In her role, she leverages her extensive experience in enterprise software and SaaS to drive strategic initiatives and enhance customer engagement.
Previous Roles and Experience
Before joining Betacom, Patricia Elliott held several significant positions in the technology and travel sectors. She was the Senior Vice President of Travel Technology at Expedia Corporate Travel from 2001 to 2005. Additionally, she served as the Chief Sales Officer at Yapta from 2013 to 2016 and as the Chief Customer Sales Officer at Lighter Capital from 2020 to 2021. Her career also includes roles at Corporate Visions and TAS Group, where she co-founded the latter.
Expertise in SaaS and Enterprise Software
Patricia Elliott possesses deep knowledge in enterprise software, particularly in SaaS and ERP systems, including SAP. She specializes in designing and recruiting customer service and field sales teams tailored for SaaS environments. Her expertise extends to corporate strategic planning, infrastructure scaling, and growth management, making her a valuable asset in the technology sector.
Sales Leadership and Training
Patricia Elliott is skilled in pipeline management and accurate forecasting. She has experience managing a diverse range of accounts, from growth-oriented SMBs to C-level relationships with Fortune 500 companies. She provides comprehensive sales training that includes prospecting, upselling, cross-selling, and closing techniques, and she develops international sales teams and strategies.
Negotiation and Coaching Skills
In addition to her sales expertise, Patricia Elliott offers negotiation training and coaching for executives. Her approach focuses on building effective sales teams and advocating for customer needs, ensuring that organizations can navigate complex sales environments successfully.