Keith Hartnett
About Keith Hartnett
Keith Hartnett is the Founder and CEO who advocates for the triple bottom line approach, emphasizing the balance of people, planet, and profit. He focuses on sustainability in business and has contributed to discussions on Amazon advertising and brand promotion.
Work at Better World Products (Amazon Agency)
Keith Hartnett serves as the Founder and CEO of Better World Products, an agency focused on leveraging Amazon's platform for brand growth. Under his leadership, the agency emphasizes the importance of sustainable practices and the triple bottom line approach, which integrates social, environmental, and economic considerations into business strategies. Hartnett's work involves guiding brands in navigating Amazon's advertising landscape, ensuring they align with responsible business practices.
Education and Expertise
Keith Hartnett possesses expertise in Amazon advertising and brand management, demonstrated through his writings on topics such as Brand Tailored Promotions and Risk Management in Amazon Advertising. His knowledge extends to the operational aspects of Amazon Storefronts, where he has authored a guide that outlines their advantages for enhancing brand visibility and driving sales. Hartnett's insights contribute to a deeper understanding of effective marketing strategies within the e-commerce space.
Background
Keith Hartnett advocates for sustainability in business, focusing on long-term growth and environmental stewardship. His commitment to these principles is evident in his support for environmental causes, including his membership in organizations like 1% for the Planet and The Conservation Alliance. Hartnett's approach to business emphasizes the importance of balancing profit with social and environmental responsibilities.
Achievements
As a thought leader in the field of sustainable business practices, Keith Hartnett has contributed to discussions on employee well-being and fulfillment within organizations. He believes in creating systems that support a positive workplace culture, which aligns with his advocacy for the triple bottom line approach. His writings and initiatives reflect a commitment to fostering responsible business practices that benefit both people and the planet.