Alix Peabody
About Alix Peabody
Alix Peabody is the founder of Bev, a female-focused brand in the alcoholic beverage industry known for its canned rosé, which was acquired by E&J Gallo. She has a diverse background in various roles, including recruiting and client services, and holds degrees from Dartmouth College and the University of Southern California.
Work at Bev
Alix Peabody is the founder of Bev, a company recognized for its canned rosé. She has been leading the company since its inception in 2017. Under her leadership, Bev transitioned from a startup to a successful acquisition by E&J Gallo, a major player in the wine industry. This acquisition marks a significant milestone in the company's growth and reflects its impact on the alcoholic beverage market, particularly in promoting a female-focused brand.
Previous Experience
Prior to founding Bev, Alix Peabody held various roles in different organizations. She worked at The Representation Project as a Documentary Research Volunteer in 2012. From 2014 to 2017, she served as a Recruiter at Riviera Partners in the San Francisco Bay Area. Her tenure at Bridgewater Associates included positions as an Associate in Client Service and as a Manager in Investment Recruiting. Additionally, she gained experience as a Financial Analyst Intern at MSCI Inc. and as an Editorial Intern at Conde Nast.
Education and Expertise
Alix Peabody has a strong educational background. She studied at Dartmouth College, where she earned a Bachelor of Arts degree in Mathematics and English. She furthered her education at the University of Southern California, achieving a Master of Fine Arts in Playwriting and Screenwriting. Her diverse academic experience contributes to her expertise in both creative and analytical fields, which has informed her entrepreneurial journey.
Background
Alix Peabody's early education took place at Phillips Academy and Convent of the Sacred Heart, where she completed her high school diploma. Her entrepreneurial journey is marked by a significant investment of her life savings into the establishment of Bev. This decision reflects her commitment to creating a brand that addresses the needs of women in the alcoholic beverage industry.
Achievements
Alix Peabody successfully founded and grew Bev, leading to its acquisition by E&J Gallo. She pioneered a female-focused brand in the alcoholic beverage sector, which has garnered attention and recognition. Her journey from startup founder to leading a company that attracts the interest of a major wine company showcases her business acumen and innovative approach in a competitive market.