Sid Patel
About Sid Patel
Sid Patel serves as the Chief Executive Officer for multiple organizations in the beverage industry, including The-OnTrade and Get Drinks Delivered. With over 18 years of experience, he is also the founder of Beverage Trade Network and hosts a podcast called 'Wisdom' where he engages with industry leaders.
Work at Beverage Trade Network
Sid Patel has served as Chief Executive Officer of Beverage Trade Network since 2010. Under his leadership, the organization has developed significant media assets globally, including Sommelier Business, On Trade, Drinks Merchants, and various city-specific Drinks Guides. He initiated the Beverage Trade Network based on his personal experiences as a retailer, importer, and distributor, which led to the establishment of recognized events and trade shows in the beverage industry.
Current Roles and Responsibilities
In addition to his role at Beverage Trade Network, Sid Patel holds several other positions as Chief Executive Officer. He has been leading Get Drinks Delivered since 2020, The-OnTrade since 2021, and Cannabis Food Show since 2019. He also oversees the Bartender Spirits Awards, Sommeliers Choice Awards, Cannabis Drinks Expo, and International Bulk Wine & Spirits Show, among others. His extensive involvement in these organizations highlights his influence in the beverage industry.
Education and Expertise
Sid Patel has a diverse educational background. He studied at Monash University, where he earned a Bachelor's degree in Computer Science from 2000 to 2003. He later attended Harvard Extension School, focusing on Marketing/Marketing Management and achieving a graduate degree from 2019 to 2020. In 2023, he completed the WSET Level 2 Award in Spirits at the Wine & Spirit Education Trust, further enhancing his expertise in the beverage sector.
Achievements in the Beverage Industry
Sid Patel founded the private-label wine brand 'Friday Monkey' in Australia, which successfully expanded to 10 private label brands sold in 35 states in the US, achieving 100,000 cases in four years. He has been involved in organizing major trade shows and competitions within the beverage industry, demonstrating his commitment to fostering growth and innovation in the sector.
Podcast and Industry Engagement
Sid Patel hosts a podcast show called 'Wisdom,' where he engages with industry leaders such as Milan Gautam and Wendy Berger. The podcast covers topics related to ambition, business goals, empathy, decision-making, scaling a business, and leadership. Through these discussions, he shares insights and encourages others to reach out for advice on building wine, beer, or spirits brands, leveraging his extensive industry experience.