Dawn Lockwood
About Dawn Lockwood
Dawn Lockwood serves as the Vice President and Head of Foodservice North America at Beyond Meat, bringing extensive experience from her previous roles at Red Bull and Keurig Dr Pepper Inc. She specializes in strategy and planning, focusing on building high-performance teams and driving profitable growth in various markets.
Current Role at Beyond Meat
Dawn Lockwood serves as the Vice President, Head of Foodservice North America at Beyond Meat, a position she has held since 2022. In this role, she focuses on expanding the company's presence in the foodservice sector across North America. Her responsibilities include developing strategies that enhance partnerships with foodservice operators and driving sales growth in this market segment. Lockwood's leadership is aimed at promoting plant-based food options within the foodservice industry.
Previous Experience at Red Bull
Lockwood has held multiple roles at Red Bull, including Vice President of the Non-Commercial Foodservice Channel from 2019 to 2021 and Senior Director of National Foodservice Sales, Distribution, and Field Training from 2018 to 2019. During her tenure, she contributed to the company's strategy in the foodservice sector, focusing on sales and distribution channels. Her experience at Red Bull has provided her with insights into the beverage industry's dynamics.
Experience at Keurig Dr Pepper Inc.
Lockwood worked at Keurig Dr Pepper Inc. in various capacities from 2006 to 2018. Her roles included Territory Manager for Maine/NH Seacoast, Regional Director for the Southeast US and Caribbean, and Director of National Convenience & Foodservice Sales & Distribution. Throughout her time at Keurig, she developed expertise in sales strategy, analytics, and new channel development, contributing to the company's growth in competitive markets.
Education and Expertise
Lockwood earned a Bachelor of Arts (B.A.) in Sociology with an Honors-in-Major designation from the University of New Hampshire. Her academic background, combined with her professional experience, has equipped her with a strong foundation in strategy and planning. She specializes in building high-performance teams and developing actionable strategies that lead to profitable growth in both new and established markets.
Focus on Team Building and Business Success
Lockwood emphasizes the importance of building diverse and high-performance business teams. She has a passion for simplifying complex processes to drive business success. Her approach involves translating insights into strategies that foster growth and efficiency within organizations. This focus on team dynamics and operational effectiveness has been a consistent theme throughout her career.