Emily Harlan
About Emily Harlan
Emily Harlan serves as the Director of Global Integrated Marketing & Media at Beyond Meat, where she leverages her expertise in influencer relations and content marketing strategy to enhance brand visibility. She holds a Bachelor of Science in Biopsychology from UC Santa Barbara and has held various roles in digital marketing at Beyond Meat since 2018.
Work at Beyond Meat
Emily Harlan has held multiple roles at Beyond Meat, contributing significantly to the company's marketing efforts. She started as Senior Digital/Social Marketing Manager from 2018 to 2021, where she focused on enhancing the brand's digital presence. Following this, she served as Director of Social & Digital from 2021 to 2023, leading initiatives that integrated social media strategies with broader marketing goals. In 2023, she advanced to the position of Director, Global Integrated Marketing & Media, where she oversees global marketing strategies and media relations.
Education and Expertise
Emily Harlan earned her Bachelor of Science (B.S.) degree in Biopsychology from the University of California, Santa Barbara, from 2007 to 2011. Her educational background provides a foundation for her understanding of consumer behavior, which she applies in her marketing roles. She possesses expertise in influencer relations, a critical aspect of her digital marketing skill set, and has a strong background in content marketing strategy, which enhances brand visibility and engagement.
Background
Emily Harlan has built a career in digital marketing, with a focus on social media and integrated marketing strategies. Her experience at Beyond Meat spans several years and various roles, allowing her to develop a comprehensive understanding of the food industry's marketing landscape. This background equips her with the skills necessary to implement effective customer communication strategies, including email marketing.
Achievements
During her tenure at Beyond Meat, Emily Harlan has played a pivotal role in shaping the company's marketing strategies. Her work has included enhancing brand visibility through innovative content marketing and effective influencer relations. She has contributed to the development of customer communication strategies that leverage email marketing, ensuring that messaging aligns with the brand's overall marketing objectives.