Harm Dijkstra

Sales Manager Foodservice Be Ne Fra @ Beyond Meat

About Harm Dijkstra

Harm Dijkstra is a Sales Manager for Foodservice Be Ne Fra at Beyond Meat, with a diverse background in sales and brand management across various companies including Riedel and PepsiCo. He holds an MSc in Business Economics from the University of Amsterdam and has over a decade of experience in the foodservice industry.

Current Role at Beyond Meat

Harm Dijkstra serves as the Sales Manager for Foodservice BeNeFra at Beyond Meat. He has held this position since 2023 and operates in a hybrid work environment based in Amsterdam, Noord-Holland, Netherlands. In this role, he is responsible for driving sales strategies and managing relationships within the foodservice sector.

Professional Experience

Prior to joining Beyond Meat, Harm Dijkstra accumulated extensive experience in sales and account management across various companies. He worked at Riedel as Sales Manager Out of Home from 2020 to 2023. Before that, he held positions at Van Geloven as Account Group Manager Out of Home and Key Account Manager Out of Home, and at Diversey as National Account Manager Foodservice and Account Manager Trade. His career began at PepsiCo as a Junior Brand Manager.

Education and Academic Background

Harm Dijkstra studied at the University of Amsterdam, where he earned a Master of Science in Business Economics, focusing on organization economics, from 2006 to 2007. He also completed his Bachelor of Science in Business Economics at the same institution from 2000 to 2006. Earlier, he attended Gymnasium Beekvliet from 1994 to 2000.

Career Timeline

Harm Dijkstra's career spans multiple roles in sales and marketing. He began as a Junior Brand Manager at PepsiCo in 2008, followed by various positions at Diversey from 2010 to 2018, including National Account Manager Foodservice. He then worked at Van Geloven from 2018 to 2020 before moving to Riedel. His current role at Beyond Meat marks a continuation of his focus on the foodservice industry.

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