Heena Verma
About Heena Verma
Heena Verma serves as the Director and Head of International Marketing at Beyond Meat, overseeing markets in Canada and other regions. She has extensive experience in marketing, having held various managerial roles at companies such as Nestlé and The Kraft Heinz Company.
Current Role at Beyond Meat
Heena Verma serves as the Director/Head of International Marketing at Beyond Meat, focusing on Canada and other global regions including ANZ, LATAM, and Asia. She has held this position since 2022, contributing to the company's marketing strategies and initiatives across diverse international markets.
Previous Experience at Beyond Meat
Before her current role, Heena Verma worked as the Marketing Director for Canada at Beyond Meat from 2021 to 2022. In this capacity, she was responsible for developing and implementing marketing strategies tailored to the Canadian market.
Experience at The Kraft Heinz Company
Heena Verma worked at The Kraft Heinz Company in various marketing roles. She served as the Senior Marketing Manager for Brand Build & Innovation in the Cheese & Beverages Sector from 2019 to 2021. Prior to that, she held the position of Senior Manager for Brand Build in the same sector from 2017 to 2019.
Career at Nestlé
Heena Verma's career at Nestlé spanned several roles. She began as an Assistant Marketing Manager in the Confectionery division, working on brands like Kit Kat, Smarties, and Rolo from 2011 to 2014. She then advanced to the position of Marketing Manager for Delissio from 2014 to 2017, overseeing marketing strategies for this product line.
Educational Background
Heena Verma studied at The University of Western Ontario, specifically at the Richard Ivey School of Business, where she earned her Honors Business Administration (HBA) degree from 2008 to 2010. This educational background provided her with a strong foundation in business and marketing principles.