Jian Wu
About Jian Wu
Jian Wu is a Senior Innovation Marketing Manager at Beyond Meat, where he has worked since 2022. He holds an MBA from the University of Colorado Boulder and has extensive experience in marketing and brand management across various companies.
Current Role at Beyond Meat
Jian Wu serves as the Senior Innovation Marketing Manager at Beyond Meat, a position he has held since 2022. Based in Los Angeles, California, he focuses on driving innovation in marketing strategies for plant-based products. His role involves collaborating with cross-functional teams to enhance brand visibility and market penetration.
Education and Expertise
Jian Wu earned a Master of Business Administration (MBA) from the University of Colorado Boulder, completing his studies from 2013 to 2015. Prior to that, he obtained a Bachelor of Arts in Marketing and International Business from Saint Louis University, where he studied from 2005 to 2009. Additionally, he studied International Business and Chinese at the University of International Business and Economics for 11 months in 2007.
Professional Background
Jian Wu has a diverse professional background in marketing and business analysis. He worked as a Brand Manager for noosa at Sovos Brands from 2019 to 2022. Prior to that, he held the role of Strategic and Business Analyses Manager at Ball Corporation from 2017 to 2019. His earlier experience includes positions at Dot Foods, HDIS, and The WhiteWave Foods Company, where he developed skills in brand management and business development.
Previous Experience in Brand Management
Before joining Beyond Meat, Jian Wu gained extensive experience in brand management. He worked as an Associate Brand Manager at The WhiteWave Foods Company from 2012 to 2017 and briefly at Danone as an Associate Brand Manager Innovation in 2017. His roles involved managing product lines and developing marketing strategies to enhance brand performance.