Shira Zackai
About Shira Zackai
Shira Zackai serves as the Chief Communications Officer at Beyond Meat, a position she has held since 2024. With extensive experience in communications across various industries, she specializes in issue management and team development.
Work at Beyond Meat
Shira Zackai currently serves as the Chief Communications Officer at Beyond Meat, a position she has held since 2024. Prior to this role, she was the Head of Global Communications at Beyond Meat from 2019 to 2024. In her current role, she focuses on enhancing the company's communication strategies and brand positioning within the plant-based food industry.
Previous Experience at M Booth
Before joining Beyond Meat, Shira Zackai worked at M Booth as Senior Vice President and Head of Media Practice from 2011 to 2019. In this role, she was responsible for leading media strategies and building high-performing communications teams. Her tenure at M Booth contributed to her extensive experience in agency communications.
Background in Public Relations
Shira Zackai began her career in public relations at AllianceBernstein, where she served as Public Relations Manager from 1998 to 2001. This early experience in the Greater New York City Area laid the foundation for her subsequent roles in both agency and in-house communications across various sectors.
Education and Expertise
Shira Zackai earned her Bachelor's degree in Marketing/Communications from Yeshiva University. Her educational background complements her extensive experience in communications, specializing in issue and crisis communications, executive media training, and strategic partnership development.
Achievements in Communications
Throughout her career, Shira Zackai has been recognized for her ability to build and develop high-performing communications teams. She has a strong track record in fostering collaborative work environments and creating strategic communication plans to help organizations navigate challenging situations.