Tanvee Mehra
About Tanvee Mehra
Tanvee Mehra is the Vice President of Customer Activation at Beyond Meat, where she has worked since 2021. She has extensive experience in marketing and management, having held various roles at E&J Gallo Winery and Rodan + Fields, and has successfully managed significant revenue and expense accounts.
Current Role at Beyond Meat
Tanvee Mehra serves as the Vice President of Customer Activation at Beyond Meat, a position she has held since 2021. In this role, she focuses on enhancing customer engagement and driving brand loyalty. Her responsibilities include strategizing customer activation initiatives that align with the company's mission to promote plant-based eating. Mehra's experience in marketing and customer relations contributes to her effectiveness in this role.
Previous Experience at E&J Gallo Winery
Tanvee Mehra has extensive experience at E&J Gallo Winery, where she held multiple positions over several years. She began as a Sales Representative from 2003 to 2004, then progressed to roles such as Marketing Analyst (2004-2006), Assistant Marketing Manager (2006-2008), Associate Marketing Manager (2008-2009), Digital Marketing Manager (2010-2012), and Channel Marketing Associate Manager (2009-2010). Her diverse roles contributed to her understanding of marketing and sales strategies in the beverage industry.
Experience at Rodan + Fields
At Rodan + Fields, Tanvee Mehra held several key positions, including Senior Manager of Global Field Acquisitions Lifecycle Marketing from 2017 to 2019, and Senior Director/Function Leader of Global Field Lifecycle Marketing from 2019 to 2021. She also served as Director of Global Field Lifecycle Marketing for a brief period in 2019. Her roles involved overseeing marketing strategies and lifecycle initiatives, which enhanced her expertise in global marketing operations.
Education and Expertise
Tanvee Mehra earned a Bachelor of Science degree in Industrial and Labor Relations from Cornell University, where she studied from 1999 to 2003. Her educational background provides a foundation for her expertise in executing large-scale initiatives that involve innovative technology applications and commercial transformations. Mehra has demonstrated a proven ability to lead teams and collaborate with cross-functional partners in sales and marketing.
Financial Management Skills
Throughout her career, Tanvee Mehra has successfully managed profit and loss statements, overseeing revenues exceeding $300 million and expenses of $50 million. This experience highlights her financial acumen and ability to drive business performance through effective financial management and strategic decision-making.