Beatriz Zabalegui Marco
About Beatriz Zabalegui Marco
Beatriz Zabalegui Marco is a Senior Content Marketing Manager at Beyond, where she has worked since 2023. With over a decade of experience in B2B marketing within the SaaS industry, she focuses on inbound marketing and data-driven strategies to enhance customer acquisition and thought leadership.
Work at Beyond
Beatriz Zabalegui Marco has been serving as the Senior Content Marketing Manager at Beyond since 2023. In this role, she focuses on implementing a content strategy that aligns with customer needs, market trends, and competitive forces. Her efforts aim to enhance thought-leadership and customer acquisition in the EMEA region. She contributes to the Beyond blog by writing articles that provide valuable insights and information to the audience.
Education and Expertise
Beatriz holds a Licentiate degree in Business Administration and Management from Universidad Pública de Navarra, where she studied from 2005 to 2010. She also completed a Master's in Digital Marketing and eCommerce at ESIC Business & Marketing School in 2014. Additionally, she studied Management, Marketing, and Accounting at Université de Rennes I during an academic exchange from 2007 to 2008. Beatriz has over a decade of experience in B2B marketing within the SaaS industry, with a focus on inbound marketing and data-driven strategies.
Professional Background
Beatriz has held various marketing roles throughout her career. She worked at iCIMS from 2018 to 2022, where she progressed from Marketing Manager Spain to Senior Marketing Manager for Iberia & Latam. Prior to that, she was a Commercial and Administrative Assistant at TEVEA International for six months in 2009. Beatriz also served as an International Executive Account at El Naturalista-Calzado from 2010 to 2014 and as Spain & LATAM Marketing and Communications Manager at iAdvize from 2014 to 2018.
Achievements in Content Marketing
In her current role at Beyond, Beatriz has successfully implemented a content strategy that emphasizes customer alignment and market awareness. She aims to deliver value to both the company and society, focusing on professional and personal growth. One notable contribution includes her article published on March 7, 2024, which discusses strategies for increasing vacation rental profits through extended guest stays.