Caitlin Cassady
About Caitlin Cassady
Caitlin Cassady serves as the Vice President of Marketing at Beyond, a position she has held since 2022. With over 15 years of experience in SaaS organizations, she specializes in brand strategy, communications, and transforming technical concepts into engaging narratives.
Work at Beyond
Caitlin Cassady has been serving as the Vice President of Marketing at Beyond since 2022. In this role, she is responsible for overseeing marketing strategies and initiatives within the company. Her leadership contributes to the overall marketing direction and brand positioning of Beyond in the competitive landscape of the San Francisco Bay Area.
Previous Experience in Marketing
Caitlin Cassady has held several significant marketing positions prior to her current role. She worked as the Director of Corporate Marketing at Lattice Engines from 2015 to 2018, where she played a key role until the company's acquisition by Dun & Bradstreet. Following that, she served as the Director of Corporate Marketing at Allocadia from 2018 to 2021, where she managed the AR strategy that led to Allocadia being recognized as a Strong Performer in its first Forrester Wave placement.
Educational Background
Caitlin Cassady has a diverse educational background. She earned a Bachelor of Arts in Communication and Art History from UC Santa Barbara, graduating in 2006. She then pursued a Master of Science in Mass Communication at San Jose State University, completing her studies in 2010. Additionally, she participated in a study abroad program at Pontificia Universidad Católica de Chile in 2005.
Expertise and Skills
Caitlin Cassady possesses expertise in various areas of marketing and communications. Her skills include brand and messaging strategy, communications strategy, and the establishment of customer advocacy programs. She is also experienced in integrated marketing communications campaigns. With 15 years of experience in SaaS organizations, she specializes in transforming complex technical platforms into compelling narratives.
Publications and Writing
Caitlin Cassady co-authored the business book 'The Revenue Acceleration Rules' alongside the co-founders of Lattice Engines. Her background as a former journalist enhances her writing skills, making her adept at crafting clear and engaging content. Her research capabilities and organizational skills further support her effectiveness in marketing communications.