Rachel S.
About Rachel S.
Rachel S. is a Content Marketing Manager at Beyond, where she has worked since 2021. She specializes in developing content marketing strategies that integrate SEO practices and has a background in project management and demand generation.
Work at Beyond
Rachel S. has served as the Content Marketing Manager at Beyond since 2021. In this role, she has developed a comprehensive content marketing strategy that integrates SEO best practices to enhance online visibility. She has implemented a demand generation campaign that significantly increased lead acquisition. Rachel specializes in project management within the marketing domain, ensuring the timely delivery of content projects. Her contributions include writing company announcements and best practices articles, as well as engaging in thought leadership by predicting trends in the short-term rental market.
Previous Experience in Content Marketing
Before joining Beyond, Rachel worked as a Content Marketing Specialist at LightBox from 2020 to 2021. She also held the position of Marketing Coordinator at LKQD from 2017 to 2020. Earlier in her career, she worked as a Blog Writer for Intact Info in 2017 and as a Marketing Coordinator at New American Funding from 2015 to 2017. Additionally, she gained experience as a PR and Advertising Intern at Estey-Hoover Advertising & Public Relations in 2014.
Education and Expertise
Rachel S. studied at California Polytechnic State University-San Luis Obispo, where she earned a Bachelor’s Degree in Journalism with a concentration in public relations. Her educational background provides a solid foundation for her expertise in content marketing and project management. She specializes in creating content that covers dynamic pricing and revenue management, as well as vacation rental market trends and strategies.
Content Contributions and Topics
In her writing, Rachel covers various topics related to the vacation rental market, including trends and strategies. She has written about the impact of significant events, such as the Super Bowl and solar eclipses, on vacation rental markets. Her work includes blog posts that engage readers and provide insights into market dynamics, showcasing her ability to predict short-term rental market trends.