Anka Gorgiev, PhD
About Anka Gorgiev, PhD
Anka Gorgiev, PhD, serves as the Senior Vice President of Brand Strategy at BGB Group, where she applies her expertise in neuromarketing to enhance brand development. With a career spanning over a decade in various strategic roles across multiple organizations, she combines insights from neuroscience and marketing to innovate in brand strategy.
Current Role at BGB Group
Anka Gorgiev serves as the Senior Vice President of Brand Strategy at BGB Group. She has held this position since 2024, contributing her expertise in brand strategy to the organization. Her role involves integrating strategic insights with brand development to enhance client engagement and market presence.
Previous Experience at Havas Life New York
Before joining BGB Group, Anka Gorgiev worked at Havas Life New York as Vice President of Brand Planning from 2022 to 2024. In this role, she focused on developing brand strategies that effectively addressed client needs and market dynamics.
Educational Background
Anka Gorgiev holds a Doctor of Philosophy (PhD) in Neuromarketing from The University of Sheffield, where she studied from 2013 to 2021. She also earned a Master's degree in Marketing, Advertising & PR from the same university, completing her studies from 2008 to 2010. Additionally, she obtained a Bachelor's degree in Business Administration & Economics from The University of Sheffield from 2005 to 2008.
Diverse Professional Experience
Anka Gorgiev has a diverse professional background that spans various roles in agencies, industry, and startups. Her previous positions include Vice President of Strategy Director at McCann Health, Brand Manager at Ringier Axel Springer Media AG, and Senior Strategist at Concentric Health Experience, among others. This varied experience has equipped her with a comprehensive understanding of brand strategy and consumer behavior.
Expertise in Neuromarketing
Anka Gorgiev combines her expertise in strategy and science to innovate in brand strategy. Her PhD in Neuromarketing allows her to apply neuroscience principles to marketing, enhancing the understanding of consumer behavior. She is passionate about integrating human insights with strategic brand development, which informs her approach to brand strategy.