Ashli Sherman
About Ashli Sherman
Ashli Sherman serves as the Vice President and Management Supervisor at BGB Group, focusing on digital innovation campaigns to enhance engagement among physicians and patients. With a background in various leadership roles across prominent healthcare marketing firms, she brings extensive experience in strategic data-driven communication and audience intelligence.
Work at BGB Group
Ashli Sherman serves as the Vice President and Management Supervisor at BGB Group, a role she has held since 2023. Located in the New York City Metropolitan Area, she focuses on leading digital innovation campaigns that target both physicians and patients. Her work aims to enhance awareness, engagement, conversion, and retention within the healthcare sector.
Previous Experience at Real Chemistry
Before joining BGB Group, Ashli Sherman worked at Real Chemistry as the Senior Group Director of Integrated Account Services from 2020 to 2023. During her three years in this position, she contributed to the development of strategies that integrated digital solutions to improve healthcare communication and outreach.
Career at Ogilvy Health
Ashli Sherman has extensive experience in the healthcare marketing industry, having worked at Ogilvy CommonHealth Worldwide and Ogilvy Health North America. She held the position of Senior Account Director for Medical Education at Ogilvy CommonHealth Worldwide from 2013 to 2014. Following that, she served as Vice President of Client Services at Ogilvy Health North America from 2014 to 2020, accumulating six years of experience in client management and strategic account oversight.
Educational Background
Ashli Sherman earned her Bachelor of Arts degree in Journalism from The Ohio State University, where she studied from 1990 to 1994. This educational foundation has contributed to her expertise in communication and strategic messaging within the healthcare industry.
Specializations and Skills
Ashli Sherman specializes in evaluating strategic data-driven language for brands, focusing on audience intelligence and effective communication between physicians and patients. She has experience in Electronic Health Record (EHR) promotion and Account Based Marketing (ABM). Additionally, she is skilled in conducting ethnographic research both in-home and online, which aids in understanding patient and physician interactions.