Elizabeth Castillo
About Elizabeth Castillo
Elizabeth Castillo serves as the Senior Vice President of Customer Experience Strategy at BGB Group, bringing extensive experience in marketing and digital strategy across various industries. She holds a BFA in Fine Arts and Graphic Design from Montclair State University and has held leadership roles at notable companies such as McCann Health and Ogilvy CommonHealth Worldwide.
Current Role at BGB Group
Elizabeth Castillo serves as the Senior Vice President of Customer Experience Strategy at BGB Group. She has held this position since 2024, contributing her extensive expertise in customer experience strategies. Her role involves enhancing customer engagement and optimizing the overall client journey, leveraging her background in various marketing and strategy roles.
Previous Experience in Marketing Strategy
Prior to her current position, Elizabeth Castillo held several significant roles in marketing strategy. She worked at McCann Health as Senior Vice President of Engagement Strategy from 2021 to 2024. Additionally, she served as Director of Marketing Strategy at Marketsmith, Inc. from 2019 to 2021, and as Director of Marketing Strategy at Hawkers Asian Street Food from 2017 to 2018. Her diverse experiences have shaped her approach to customer experience and marketing.
Educational Background
Elizabeth Castillo studied at Montclair State University, where she earned a Bachelor of Fine Arts in Graphic Design. She also attended Community College of Morris, obtaining an Associate of Arts and Sciences degree. Her foundational education in fine arts and design has influenced her creative approach in her professional roles.
Expertise in Customer Experience
Elizabeth Castillo possesses expertise in journey mapping and service blueprints, essential tools for enhancing customer experience strategies. She facilitates creative thinking workshops to identify innovation opportunities and efficiencies within organizations. Her focus on cross-device customer experience and conversion optimization underscores her commitment to improving client interactions.
Leadership and Mentorship
Elizabeth Castillo is dedicated to fostering organizational and team growth through mentorship and skills training. She emphasizes the importance of change management and cross-functional collaboration, aiming to accelerate progress within teams. Her leadership style encourages creative problem-solving and innovation in the workplace.