Eric Fink
About Eric Fink
Eric Fink serves as the Executive Vice President of Brand Strategy at BGB Group, where he has worked since 2016. He has extensive experience in strategic planning, having held key positions at various agencies, including Cline Davis & Mann and The Bloc.
Work at BGB Group
Eric Fink has served as Executive Vice President of Brand Strategy at BGB Group since 2016. In this role, he focuses on developing and implementing brand strategies that drive client success. His expertise in strategic planning allows him to contribute significantly to the agency's initiatives, ensuring that brand messaging aligns with client objectives. Fink's leadership in this position has been instrumental in fostering a collaborative environment that encourages innovative problem-solving.
Previous Experience in Strategic Planning
Before joining BGB Group, Eric Fink held several key positions in strategic planning. He worked at The Bloc as Senior Vice President and Director of Account Planning from 2011 to 2016, where he managed strategic initiatives and client relationships. He also served as Executive Vice President and Director of Strategic Planning at The Bloc for two years. Earlier, he was Co-Director of Account Planning at Cline Davis & Mann from 2001 to 2011, contributing to various high-profile projects during his tenure.
Education and Expertise
Eric Fink earned a Bachelor of Arts degree in History from Lafayette College, where he studied from 1993 to 1996. His educational background provides a foundation for his analytical skills and strategic thinking. Fink is recognized as an expert facilitator and creative partner in the field of strategic planning, with a focus on brand inspiration and effective problem-solving. His academic and professional experiences have shaped his approach to brand strategy.
Career Progression
Eric Fink began his career as an Account Coordinator at News America Marketing from 1996 to 1997. He then transitioned to Ogilvy CommonHealth Worldwide, where he worked as Group Planning Director for four months in 2011. His career path reflects a steady progression through various roles in strategic planning and account management, culminating in his current position at BGB Group. Fink's diverse experiences across different agencies have equipped him with a broad perspective on brand strategy.