Julie Priddle
About Julie Priddle
Julie Priddle serves as the VP and Group Account Supervisor at BGB Group, bringing over 25 years of experience in marketing and client services, particularly in healthcare and pharma. Her career includes significant roles at various companies, where she has developed expertise in strategic planning, brand development, and client relationship management.
Work at BGB Group
Julie Priddle serves as the Vice President and Group Account Supervisor at BGB Group, a position she has held since 2022. In this role, she is responsible for overseeing client accounts and ensuring the successful execution of marketing strategies. Her focus is primarily on healthcare and pharmaceutical marketing, where she leverages her extensive experience to drive brand leadership and client satisfaction. Priddle's responsibilities include managing client relationships and developing integrated multi-channel brand strategies.
Previous Experience in Marketing and Client Services
Before joining BGB Group, Julie Priddle held various positions that contributed to her extensive experience in marketing and client services. She worked at Fingerpaint as Account Services from 2019 to 2021 and previously as a freelance Account Service for three months in 2018. Additionally, she served as VP, Account Director at Area 23 for 11 months in 2021 to 2022. Her career also includes a role as SVP, Senior Strategic Planner at ApotheCom from 2016 to 2017 and as Director of Corporate Affairs at Donna Karan from 1989 to 1999.
Education and Expertise
Julie Priddle studied at Cardinal Bourne in Broxbourne, Herts, and East Herts College in Hertfordshire, UK, where she focused on Law, Business Management, and Marketing. Her educational background supports her expertise in strategic planning, marketing communications, and client services. Priddle has developed skills in crisis management, digital media, CRM programs, and team building, which are essential in her current role in healthcare marketing.
Background in Healthcare and Pharma Marketing
With over 25 years of experience, Julie Priddle has a strong background in healthcare and pharmaceutical marketing. She has managed all aspects of agency-client relationships and has specialized in client relationship management and organic business growth. Her expertise includes launch planning and implementation, patient programs, digital strategy, and behavioral change. Priddle's experience in medical communications and event planning further enhances her capabilities in this sector.
Skills in Strategic Planning and Brand Development
Julie Priddle possesses a range of skills in strategic and implementation planning, brand planning, and new business development. She has a proven track record in creating and executing marketing and communications plans that effectively drive brand leadership. Her experience includes building integrated multi-channel brand strategies and developing expertise in crisis management and digital strategy, making her a valuable asset in the marketing field.