Laura Morrison
About Laura Morrison
Laura Morrison is the Managing Director of Brand Strategy at BGB Group, where she has worked since 2024. She has extensive experience in brand strategy, having previously held senior positions at Klick and worked in editorial roles at Palgrave Macmillan.
Work at BGB Group
Laura Morrison serves as the Managing Director of Brand Strategy at BGB Group, a position she has held since 2024. In this role, she focuses on developing and implementing brand strategies that align with the company's objectives. Her experience in brand strategy contributes to the growth and visibility of BGB Group in the competitive landscape.
Previous Experience in Brand Strategy
Prior to her current role, Laura Morrison worked at Klick for six years, where she held the positions of VP and later SVP, Brand Strategist. During her tenure from 2018 to 2024, she played a significant role in shaping brand strategies and enhancing client engagement. Her experience at Klick provided her with a solid foundation in brand management and strategic planning.
Early Career Background
Laura began her career as an Editorial Assistant at Palgrave Macmillan from 2003 to 2004. Following this role, she worked at McGraw-Hill as a Production and Component Controller for 11 months in 2005. These early positions contributed to her understanding of the publishing industry and project management.
Education and Expertise
Laura Morrison earned her Bachelor of Arts (B.A.) degree in English from Colby College, where she studied from 1999 to 2003. This academic background has equipped her with strong communication and analytical skills, essential for her roles in brand strategy and management.