Lucy Liang
About Lucy Liang
Lucy Liang is a Group Account Supervisor at BGB Group with over ten years of experience in the pharmaceutical marketing sector. She has held various roles in prominent agencies, including McCann Health and Horizon Media, and holds a Bachelor of Science in Management from Binghamton University.
Current Role at BGB Group
Lucy Liang serves as a Group Account Supervisor at BGB Group, a position she has held since 2022. In this role, she utilizes her extensive experience in account management to oversee client accounts and ensure effective communication between teams. Her responsibilities include strategizing marketing initiatives and leading projects that align with client objectives.
Previous Experience at Horizon Media
Prior to her current role, Lucy Liang worked at Horizon Media as a Brand Strategist and Assistant Media Planner from 2009 to 2011. During her two years in the Greater New York City Area, she contributed to developing media strategies and planning campaigns that enhanced brand visibility for clients.
Professional Background in Account Management
Lucy Liang has a diverse background in account management within the pharmaceutical sector. She has held various positions, including Account Supervisor at McCann Health New York from 2019 to 2020, and Account Supervisor at BGB Group from 2020 to 2022. Her experience spans over ten years, focusing on both US DTC and US/Global HCP markets.
Educational Background in Marketing
Lucy Liang earned a Bachelor of Science in Management from Binghamton University School of Management. Her studies concentrated on Marketing and Global Management, providing her with a solid foundation in marketing principles and strategies that she applies in her professional roles.
Skills and Expertise in Marketing
Lucy Liang possesses a strong understanding of traditional and digital marketing executions. She is recognized for her creative and solutions-oriented approach, along with efficient communication skills. Her ability to navigate complex situations and lead teams effectively contributes to her success in the marketing field.