Margaret Haskell
About Margaret Haskell
Margaret Haskell serves as the Senior Vice President of Brand Strategy at BGB Group, a position she has held since 2019. With a background in strategic planning and brand development, she has extensive experience in connecting healthcare brands with their target audiences.
Current Role at BGB Group
Margaret Haskell serves as the Senior Vice President of Brand Strategy at BGB Group, a position she has held since 2019. In this role, she focuses on developing brand strategies that effectively connect healthcare brands with their core customers. Haskell emphasizes the importance of translating hidden truths into impactful ideas and customer engagement strategies, contributing to the overall success of the organization.
Previous Experience in Brand Strategy
Before her current role, Haskell held various positions that shaped her expertise in brand strategy. She worked at BGB Group as Vice President of Brand Strategy from 2017 to 2019. Prior to that, she was the Vice President of Strategic Planning at GSW Advertising for a brief period in 2016. Haskell also spent several years at The CementBloc, where she progressed from Senior Account Planner to Strategic Planning Director between 2008 and 2014.
Business Development Background
Margaret Haskell began her career in business development as a Business Development Associate at Special Ops Media from 2006 to 2008. This early experience provided her with foundational skills that she later applied in her strategic roles within the advertising and healthcare sectors.
Educational Background
Haskell earned her Bachelor of Arts degree in Anthropology from Bates College, where she studied from 2001 to 2005. This academic background has informed her approach to understanding consumer behavior and developing strategies that resonate with target audiences.
Professional Focus and Philosophy
Margaret Haskell is dedicated to connecting healthcare brands with their core customers through strategic thought leadership. She is passionate about problem-solving and approaches challenges with a fresh perspective to develop innovative solutions. Her focus on customer engagement and brand strategy reflects her commitment to driving meaningful connections in the healthcare industry.