Melissa C.
About Melissa C.
Melissa C. is a Vice President and Management Supervisor at BGB Group, with over 20 years of experience in strategic brand positioning and market analysis. She has held various leadership roles in notable companies and is recognized for her dynamic approach and commitment to fostering open communication within teams.
Current Role at BGB Group
Melissa C. serves as Vice President, Management Supervisor at BGB Group, a position she has held since 2023. In this role, she is responsible for overseeing client management and strategy, leveraging her extensive experience in the healthcare marketing sector. Her leadership style emphasizes open communication and team engagement, aiming to create an environment where team members can excel and enjoy their work.
Previous Experience in Client Service and Strategy Management
Prior to her current role, Melissa C. held several significant positions in the marketing and healthcare sectors. She worked at DePirro/Garrone as Client Service & Strategy Management Lead from 2009 to 2019, where she developed strategic initiatives for clients in the Greater New York City Area. She also served as Senior Vice President, Management Supervisor at Ogilvy Health for one year and as Vice President, Account Group Director at Saatchi & Saatchi Wellness from 2021 to 2023.
Entrepreneurial Background
Melissa C. has entrepreneurial experience as the owner of Restyle Renew Consignment & Artisan Gallery, which she operated from 2009 to 2018 in Denville, NJ. This venture allowed her to apply her strategic skills in a retail environment, further enhancing her understanding of market dynamics and customer engagement.
Educational Background
Melissa C. studied at Columbia University, where she earned both undergraduate and graduate degrees in Architecture. Her academic journey spanned from 1982 to 1987 and included studies in Biochemistry and Philosophy. This diverse educational background contributes to her strategic thinking and problem-solving abilities in her professional roles.
Professional Skills and Reputation
With over 20 years of experience in strategic brand positioning and market analysis, Melissa C. is known for her dynamic and entrepreneurial approach. She is recognized for her ability to utilize market research effectively, from designing discussion guides to analyzing results. Her colleagues and clients describe her as a genuine people-person who fosters a collaborative environment, often incorporating humor into her interactions.