Peter Novobatzky
About Peter Novobatzky
Peter Novobatzky is the Vice President and Creative Director (Copy) at BGB Group, where he has worked since 2019. With over two decades of experience in healthcare advertising, he has previously held positions at Grey Healthcare Group and BGB Group, focusing on creative direction and client relations.
Current Role at BGB Group
Peter Novobatzky serves as the Vice President and Creative Director (Copy) at BGB Group. He has held this position since 2019, contributing to the agency's creative direction and leadership. His work focuses on strategy, planning, and client relations, ensuring that the agency meets the needs of its clients effectively. BGB Group is located in SoHo, New York City, a prominent area known for its vibrant creative industries.
Previous Experience at Grey Healthcare Group
Prior to his current role, Peter Novobatzky worked at Grey Healthcare Group as a Senior Copywriter from 2003 to 2005. During his two-year tenure, he developed skills in healthcare advertising, which laid the foundation for his future roles in the industry. This experience contributed to his understanding of the unique challenges and strategies involved in healthcare marketing.
Experience at BGB Group
Peter Novobatzky has extensive experience at BGB Group, where he initially served as the Vice President and Associate Creative Director (Copy) from 2013 to 2019. Over six years, he played a significant role in shaping the agency's creative output and client engagement strategies. His ongoing contributions since 2019 as Creative Director further solidify his leadership in the organization.
Educational Background
Peter Novobatzky studied at the University of Wisconsin-Madison, where he earned a Bachelor of Arts (BA) degree in History from 1990 to 1993. His academic background provided a foundation for his analytical and strategic thinking skills, which are essential in the creative advertising field.
Industry Experience
With over two decades of experience in the healthcare advertising industry, Peter Novobatzky has developed a deep understanding of the sector. His work at both BGB Group and Grey Healthcare Group has equipped him with the knowledge and skills necessary to navigate the complexities of healthcare marketing and communication.