Richard Tuohey
About Richard Tuohey
Richard Tuohey is a Vice President and Group Account Supervisor at BGB Group, with over a decade of experience in pharmaceutical advertising. He specializes in managing advertising projects across various stages of product life cycles and has expertise in creating digital visual aids for pharmaceutical representatives using Veeva.
Work at BGB Group
Richard Tuohey currently serves as AVP, Group Account Supervisor at BGB Group, a position he has held since 2021. In this role, he oversees account management and strategy for various pharmaceutical advertising initiatives. His responsibilities include managing advertising projects across different stages of product life cycles, ensuring effective communication and execution of campaigns tailored to healthcare professionals and consumers.
Previous Experience in Pharmaceutical Advertising
Before joining BGB Group, Richard worked at Saatchi & Saatchi Wellness as Group Account Supervisor from 2020 to 2021. He also held multiple positions at Harrison and Star, including Group Account Supervisor and Senior Account Executive, from 2014 to 2020. His earlier experience includes roles at DraftFCB Healthcare as Traffic Manager and JUICE Pharma Worldwide as Account Executive, contributing to his extensive background in pharmaceutical advertising.
Education and Expertise
Richard Tuohey earned a Bachelor of Science in Business Administration from Fordham University, completing his studies from 2003 to 2007. He possesses over a decade of experience in pharmaceutical advertising, with a focus on both healthcare professional and direct-to-consumer initiatives. His expertise includes managing advertising projects through various product life cycle stages and utilizing digital platforms for effective campaign execution.
Skills in Digital Advertising
Richard is proficient in using Veeva for creating digital visual aids tailored for pharmaceutical representatives. He has a diverse skill set that includes developing print and digital advertising materials such as visual aids, leave-behinds, flashcards, and websites. His experience extends to utilizing third-party digital platforms like Medscape, Doximity, and Phreesia for advertising purposes.
Therapeutic Areas of Focus
Throughout his career, Richard has worked on advertising campaigns across multiple therapeutic areas, including Gastroenterology, Alzheimer's, Respiratory, Multiple Sclerosis, Rheumatology, Psoriasis, and over-the-counter brands. His comprehensive understanding of these areas enhances his ability to create targeted advertising strategies that resonate with both healthcare professionals and consumers.