Samantha Gathmann Burdel, MBA
About Samantha Gathmann Burdel, MBA
Samantha Gathmann Burdel, MBA, serves as the VP of Engagement Strategy/Digital Strategy at BGB Group, where she has worked since 2023. With a strong background in digital marketing and strategy, she has held various roles in the industry, including Senior Director at BGB Group and Account & Digital Marketing Manager at Broth.
Current Role at BGB Group
Samantha Gathmann Burdel serves as the Vice President of Engagement Strategy and Digital Strategy at BGB Group since 2023. In this role, she focuses on developing and executing strategies that enhance customer engagement and drive digital growth. Her responsibilities include overseeing omni-channel media campaigns and leveraging digital platforms to improve brand visibility.
Previous Experience at BGB Group
Prior to her current position, Samantha held the role of Senior Director of Engagement and Digital Strategy at BGB Group from 2021 to 2023. She also worked as an Engagement and Digital Strategist at the same organization from 2020 to 2021. Her tenure at BGB Group has allowed her to develop a comprehensive understanding of digital marketing and engagement strategies.
Professional Background
Samantha has a diverse professional background in marketing and digital strategy. She worked as an Account and Digital Marketing Manager at Broth from 2019 to 2020. Additionally, she has experience as a Senior Marketing Account Executive at Search Optics and as a Marketing/Brand Manager at Mars. Her earlier roles include positions at saambaa, where she served as Lead Marketing & Brand Manager and Marketing Manager/Client Success Specialist.
Education and Expertise
Samantha holds a Master of Business Administration (MBA) with a focus on Marketing and Strategy from Rutgers Business School. She also earned a Bachelor of Business Administration (B.B.A.) and a Bachelor of Arts (B.A.) in Marketing from the University of San Diego. Her educational background complements her expertise in digital strategy, mobile user acquisition, and engagement strategies.
Skills and Tools Proficiency
Samantha has developed expertise in various digital marketing tools, including Nielsen, Profitero, Google Analytics, HootSuite, and Facebook Ad Manager. Her skills enable her to create and implement effective omni-channel media campaigns that enhance customer engagement. She employs a solutions-oriented approach to drive strategic business growth and improve customer relations.