Abhishek Shah
About Abhishek Shah
Abhishek Shah serves as the Head of Marketing at BharatPe and has extensive experience in marketing roles across various prominent companies, including Tata Group and IKEA Group. He holds a Bachelor of Engineering from the College of Engineering, Pune, and an MBA from the Indian Institute of Foreign Trade, specializing in International Marketing and Finance.
Work at BharatPe
Abhishek Shah has served as the Head of Marketing at BharatPe since 2019. In this role, he has focused on building one of the strongest FinTech brands in India, achieving significant brand recognition with a budget that is notably lower than that of competitors. His leadership has contributed to the company's growth and visibility in the financial technology sector.
Current Roles in Marketing
In addition to his position at BharatPe, Abhishek Shah holds multiple marketing roles within prominent organizations. He has been involved with Tata Group since 2011, managing marketing and business roles across various brands, including Tanishq and Titan Watches. Since 2019, he has also been the Head of Marketing for the Delhi Capitals team in the Indian Premier League, further showcasing his expertise in sports marketing.
Previous Experience at ShopClues
Before joining BharatPe, Abhishek Shah worked as the Head of Digital Marketing at ShopClues for nine months in 2015-2016. His experience in this role contributed to his understanding of digital marketing strategies in a competitive e-commerce environment.
Education and Expertise
Abhishek Shah holds a Bachelor of Engineering (BE) from the College of Engineering, Pune, and a Master of Business Administration (MBA) with dual majors in International Marketing and International Finance from the Indian Institute of Foreign Trade. His educational background supports his expertise in marketing and finance, enabling him to navigate complex business environments effectively.
Diverse Industry Experience
Over the past decade, Abhishek Shah has gained extensive experience working with a mix of startups and Fortune 100 companies. This diverse background has equipped him with a broad understanding of various industries, allowing him to implement scalable solutions and drive marketing strategies that enhance profitability.