Anirudh Sah
About Anirudh Sah
Anirudh Sah is an Assistant Manager and Senior Motion Designer currently working at BharatPe in Gurugram, Haryana. He has a background in animation and design, with previous experience at GetMega, ESPN Digital Media, and Echostream Pvt. Ltd.
Work at BharatPe
Anirudh Sah currently holds the position of Assistant Manager - Sr. Motion Designer at BharatPe, where he has been employed since 2022. In this role, he is responsible for leading the visual development of brand collaterals across various verticals. He collaborates with business, product, and tech teams to create marketing creatives that align with BharatPe's products. Anirudh oversees the implementation of brand guidelines and focuses on producing both static and motion graphics that enhance the company's visual identity.
Previous Experience in Motion Design
Before joining BharatPe, Anirudh worked as a Motion Graphic Designer at GetMega from 2021 to 2022 in Bengaluru, Karnataka. His career in motion design began with an internship at ESPN Digital Media (India) Private Limited in 2019, where he gained foundational experience. Anirudh also worked as an Animator at Echostream Pvt. Ltd. from 2019 to 2021 in Gangtok, Sikkim, and as a 2D Artist at Silver Bazel for three months in 2017 in Noida Area. These roles contributed to his expertise in motion graphics and animation.
Education and Expertise
Anirudh Sah earned his Master of Design (M.Des) degree in Animation Film Design from the National Institute of Design, where he studied from 2017 to 2021. His education provided him with a strong foundation in design principles, focusing on integrating emotions, simplicity, and usability into his work. This academic background supports his current role in supervising design processes and enhancing visual aesthetics within his team.
Design Philosophy and Responsibilities
Anirudh emphasizes the importance of integrating emotions and usability into design. He supervises and inculcates design principles within his team to improve the overall visual quality of their work. His responsibilities at BharatPe include overseeing the production of marketing creatives and ensuring adherence to brand guidelines. Anirudh's approach to design is centered on creating impactful visuals that resonate with users.