Hitesh Sachdeva
About Hitesh Sachdeva
Hitesh Sachdeva is the Senior Director and Head of Growth & Performance Marketing at BharatPe, where he leads marketing initiatives and manages a team of eight marketers. He has extensive experience in CRM and digital marketing, having previously held positions at companies such as Uber, Meta, and Landmark Group.
Current Role at BharatPe
Hitesh Sachdeva serves as the Senior Director and Head of Growth & Performance Marketing at BharatPe since 2023. In this role, he manages a team of eight digital and growth marketers. He leads growth marketing initiatives across various business lines, including PostPe, 12% Club, and Zillion. His responsibilities include implementing product-led growth programs that focus on enhancing user engagement and retention. Hitesh reports directly to the Chief Marketing Officer at BharatPe.
Previous Experience in Growth Marketing
Before joining BharatPe, Hitesh Sachdeva held several significant roles in growth marketing. He worked at Meta as a Partner Solutions Manager from 2020 to 2022, where he contributed to marketing strategies. Prior to that, he was with Uber as Lead, CRM & Growth Marketing from 2017 to 2019, focusing on customer relationship management and growth strategies. He also served as Analytics Manager for CRM & Digital Marketing at Landmark Group for nine months in 2016.
Educational Background
Hitesh Sachdeva has a solid educational foundation in engineering and business. He completed his Bachelor of Engineering (B.E.) in Computer Engineering from Netaji Subhas Institute of Technology from 2005 to 2009. He furthered his education by obtaining a Master of Business Administration (M.B.A.) with a focus on Marketing and Finance from the Indian Institute of Management, Lucknow, from 2012 to 2014. Earlier, he attended Don Bosco School in New Delhi, where he studied Science with Economics.
Career Progression
Hitesh Sachdeva's career spans various roles in analytics and marketing. He began as a Senior Business Analyst at The Smart Cube from 2009 to 2012. He then transitioned to Alshaya Group, where he served as Senior Manager for CRM & Digital from 2014 to 2016. His experience also includes significant roles at Uber and Meta, which contributed to his expertise in growth marketing and analytics before taking on his current position at BharatPe.