Monika Tiwary
About Monika Tiwary
Monika Tiwary is a Vice President of Marketing Communication with extensive experience in marketing roles across various industries, including retail and automotive. She currently works at BharatPe and specializes in revenue generation marketing initiatives and brand loyalty programs.
Current Role at BharatPe
Monika Tiwary serves as the AVP of Marketing Communication at BharatPe, a position she has held since 2023. In this role, she focuses on developing and implementing marketing strategies that enhance brand presence and drive customer engagement. Her responsibilities include overseeing marketing initiatives that align with revenue generation goals and brand loyalty programs.
Previous Experience in Marketing
Before her current role, Monika worked as a Senior Manager at BharatPe from 2021 to 2023. She has also held significant positions in other organizations, including Marketing Manager at UNIQLO for 11 months in 2021, and Deputy Manager of Marketing at Royal Enfield from 2018 to 2020. Her experience spans various aspects of marketing, including campaign analysis and product launches.
Background in Customer Service and Relationship Management
Monika has a diverse background that includes her role as Head of Customer Service at Tjori.com from 2017 to 2018 and as a Relationship Manager at Mercedes-Benz Silver Star - India from 2016 to 2017. These positions have contributed to her expertise in customer acquisition and retention, utilizing a data-driven approach to enhance customer experiences.
Educational Qualifications
Monika holds a Master's degree in Luxury Management from the International University of Monaco, where she studied Retail Management from 2015 to 2016. She also completed a Post Graduation in Luxury Brand Management at Luxury Connect Business School during the same period. Additionally, she earned a Bachelor's degree in Computer Engineering from Priyadarshini Institute of Engineering and Technology from 2007 to 2011.
Technical Skills and Marketing Expertise
Monika specializes in revenue generation marketing initiatives and brand loyalty programs. She utilizes various marketing automation tools, including Adobe, Unica, and Clevertap, to support businesses in achieving incremental sales through targeted CRM campaigns. Her proficiency in campaign analysis and reporting tools like Google Analytics and Tableau enables her to drive effective marketing strategies.