Betty W.
About Betty W.
Betty W. serves as the VP of Partnerships at Bidease and is the owner of Betty Boba. With extensive experience in digital advertising and business development, she has held significant roles at companies like Google and Liftoff Mobile, and has a background in investing in the CPG, Food & Beverage, and agriculture sectors.
Work at Bidease
Currently, Betty W. serves as the Vice President of Partnerships at Bidease, a position she has held since 2023. In this role, she focuses on building strategic relationships and partnerships that enhance the company's market presence. Her extensive background in business development and partnerships contributes to her effectiveness in this position.
Education and Expertise
Betty W. studied at Cornell University, where she earned a Bachelor of Science degree in Communication and Applied Economics & Management from 2008 to 2010. She possesses expertise in digital and mobile advertising, particularly in areas such as real-time bidding and programmatic advertising. Her knowledge extends to demand side platforms, supply side platforms, and publisher monetization.
Background
Betty W. has a diverse professional background, having worked in both start-ups and large corporations. She began her career as a Marketing and Business Development professional at SMC Global in 2009. She later founded SimpliciTea Products, Inc., where she served as Founder from 2009 to 2015. Her experience includes roles at Google and Liftoff Mobile, where she held various positions in account management and business development.
Achievements
Throughout her career, Betty W. has contributed to two successful company exits, showcasing her ability to navigate both start-up environments and established corporations. She has also invested in and owns companies within the consumer packaged goods, food and beverage, and agriculture sectors, demonstrating her commitment to entrepreneurship and business growth.
Previous Work Experience
Before her current role at Bidease, Betty W. worked at Liftoff Mobile as Director of Business Development & Partnerships from 2016 to 2021. She also held positions at Google as an Account Executive and Account Manager from 2011 to 2014. Her career includes a year as an Account Executive at Liftoff Mobile and various roles that have honed her skills in creating win-win opportunities through calculated risk and determined execution.