Michael Yocum
About Michael Yocum
Michael Yocum is a Sales Manager with extensive expertise in mobile advertising, particularly in programmatic media and user acquisition strategies. He has held various sales roles across notable companies and possesses a strong background in the video game and mobile gaming industries.
Current Role at Bidease
Michael Yocum serves as the Sales Manager at Bidease, a position he has held since 2023. In this role, he focuses on driving sales strategies and managing client relationships within the mobile advertising sector. His expertise in programmatic media and mobile app marketing supports Bidease's objectives in enhancing user acquisition strategies.
Previous Experience in Sales Management
Prior to his current role, Michael Yocum held various sales management positions. He was the Sales Director at Publishers Clearing House from 2021 to 2023, where he managed sales operations in Portland, Maine. He also served as Sales Director at Fiksu DSP from 2012 to 2017 in the Greater Boston Area, and as Sales Manager at Workbridge Associates from 2006 to 2009 in the Greater Atlanta Area.
Education and Academic Background
Michael Yocum studied at Clemson University, where he earned a Bachelor of Arts degree in English and Film Studies from 2002 to 2006. He completed his secondary education at Wellesley High School. His academic background provides a foundation for his communication skills in sales and marketing.
Expertise in Mobile Advertising and Gaming
Michael possesses a deep understanding of the mobile advertising ecosystem, particularly in programmatic media. He has expert knowledge and contacts in the video game and mobile gaming industries. His skills include mobile app marketing, user acquisition strategies, and extensive experience with Facebook Mobile Optimization and Ads API.
Sales Methodologies and Tools
Michael Yocum is skilled in various sales methodologies, including SPIN selling and Sandler Training. He has experience using Salesforce and HubSpot for sales management, which enhances his ability to manage client relationships and track sales performance effectively. Additionally, he is proficient in managing mobile campaigns on Twitter's MAP and MACT platforms.