Ross Barasch
About Ross Barasch
Ross Barasch serves as the VP of Innovation at Bidease, where he leads product development for their mobile DSP platform. With over 15 years of experience in strategic partnerships and business development across various sectors, he has supported numerous startups in mobile gaming, digital media, eCommerce, and AI.
Work at Bidease
Currently, Ross Barasch serves as the Vice President of Innovation at Bidease, a position he has held since 2023. In this role, he leads the development and execution of new products and solutions aimed at enhancing the value proposition of Bidease's mobile Demand-Side Platform (DSP) for both advertisers and publishers. His focus on innovation is integral to the company's strategy in the competitive digital advertising landscape.
Education and Expertise
Ross Barasch holds an MBA from the USC Marshall School of Business and a BA in Economics and Managerial Economics from the University of California, Davis. His educational background provides a strong foundation for his expertise in strategic partnerships, digital marketing, and performance marketing. With over 15 years of experience, he specializes in building revenue-generating partnerships and has a proven track record in contract negotiations and platform growth.
Professional Background
Ross Barasch has a diverse professional background with significant roles in various companies. He worked as an Acquisitions Analyst at Newmark Merrill Companies from 2005 to 2007. He held several positions at Fyber, including Director of Strategic Partnerships and VP Demand, North America, from 2014 to 2019. Additionally, he served as Director of Finance and Operations at Centerfield Media and as Director of Business Development at Tastemade. His experience spans mobile gaming, digital media, eCommerce, and adtech sectors.
Achievements in Startups and Advisory Roles
Ross Barasch has supported, invested in, and advised multiple startups across the mobile gaming, digital media, eCommerce/DTC, and NLP/AI domains. His advisory role at Tredio, which began in 2023, reflects his commitment to fostering innovation and growth in emerging technologies. His extensive experience in building strategic partnerships has positioned him as a valuable asset in the startup ecosystem.