Ashley Roache Mc Gill, Pmp
About Ashley Roache Mc Gill, Pmp
Ashley Roache McGill, PMP, serves as the Senior Director of Brand Marketing & Communications at Big Ass Fans, where she has worked since 2021. With a background in product management and client services, she has developed expertise in marketing, advertising, and team leadership.
Current Role in Brand Marketing and Communications
Ashley Roache Mc Gill serves as the Senior Director of Brand Marketing & Communications at Big Ass Fans, a position she has held since 2021. In this role, she focuses on developing and implementing marketing strategies that enhance brand visibility and communication. Her responsibilities include overseeing brand messaging and ensuring alignment with the company's overall objectives.
Previous Experience at Big Ass Fans
Prior to her current role, Ashley worked at Big Ass Fans in various capacities. She was the Channel Marketing Manager for five months in 2018 and then served as the Director of Product Management from 2019 to 2021. In these roles, she contributed to product strategy and marketing initiatives, playing a key part in the company's growth during her tenure.
Career at Viamedia
Ashley has extensive experience at Viamedia, where she held multiple positions. She began as a Senior Client Services Specialist in 2013 and progressed to roles such as Client Services Supervisor, Business Development Analyst, and Director of Business Development & Affiliate Relationships. Her time at Viamedia spanned from 2013 to 2018, showcasing her capabilities in client relations and business development.
Educational Background
Ashley earned her Master of Fine Arts (MFA) in Film Direction from Boston University, where she studied from 2008 to 2012. She also holds a Bachelor of Arts (B.A.) in English with a focus on Creative Writing from the University of Kentucky, completed between 2004 and 2007. Her education has provided her with a strong foundation in storytelling and communication.
Professional Skills and Expertise
Ashley possesses a diverse skill set that includes expertise in cable and digital advertising, film production, and screenwriting. She is knowledgeable in agile and stage-gate product development methodologies. Additionally, she specializes in cross-departmental collaboration, continuous improvement, and mentoring future leaders, emphasizing her commitment to team development and stakeholder alignment.