Michelle Moore
About Michelle Moore
Michelle Moore is a Senior Manager of Channel Marketing with a background in English from the University of Kentucky. She has extensive experience in marketing roles at Tempur Pedic and Tempur Sealy International, and currently applies her skills at Big Ass Fans while also expressing a strong interest in supporting non-profit organizations.
Work at Big Ass Fans
Michelle Moore currently serves as the Senior Manager of Channel Marketing at Big Ass Fans, a position she has held since 2020. In this role, she is responsible for overseeing marketing strategies and initiatives that enhance the company's brand presence and market share. Her responsibilities include managing advertising production budgets, which can reach up to $8,000,000, demonstrating her expertise in financial oversight within marketing projects. Her tenure at Big Ass Fans has allowed her to apply her extensive marketing knowledge to drive growth and engagement.
Previous Experience at Tempur Pedic North America Inc
Before joining Big Ass Fans, Michelle Moore worked as the Brand Activation Manager at Tempur Pedic North America Inc from 2012 to 2014. In this role, she contributed to brand development and marketing strategies in Lexington, KY. Her experience at Tempur Pedic helped her build a foundation in brand management and activation, which she has leveraged in her subsequent roles.
Experience at Tempur Sealy International
Michelle Moore was employed at Tempur Sealy International as the Integrated Marketing Manager from 2014 to 2020. During her six years in this position, she developed and executed marketing plans that integrated various channels to enhance brand visibility and revenue. Her work involved strategic planning and execution, which contributed to the company's overall marketing effectiveness.
Education and Expertise
Michelle Moore earned her Bachelor's degree in English from the University of Kentucky, where she studied from 1988 to 1994. Her educational background has equipped her with strong communication skills, which are essential in marketing. Additionally, she possesses a diverse skill set that includes point of purchase marketing, menuboards, and packaging, indicating her broad range of marketing capabilities.
Interest in Non-Profit Marketing
Michelle Moore has expressed a strong interest in applying her marketing skills to the non-profit sector. She aims to support organizations and individuals in need through effective marketing strategies. This interest reflects her commitment to using her expertise to make a positive impact in the community.