Dan J. Silver
About Dan J. Silver
Dan J. Silver serves as the Head of Marketing at BIG HAPPY and has held various marketing leadership roles across multiple companies, including Chief Marketing Officer at Session AI and Senior Vice President of Marketing at GroundTruth. He possesses expertise in digital marketing strategies, including Guerrilla Marketing, Connect TV, and Account-Based Marketing.
Work at Big Happy
Dan J. Silver serves as the Head of Marketing at Big Happy, a position he has held since 2024. In this role, he is responsible for overseeing marketing strategies and initiatives within the organization. His experience in various marketing roles contributes to his leadership in driving brand awareness and engagement for Big Happy in the competitive landscape of the New York City Metropolitan Area.
Previous Marketing Roles
Prior to his current role, Dan J. Silver held several key positions in marketing. He worked as the Chief Marketing Officer at Session AI from 2022 to 2023. Before that, he served as the Senior Vice President of Marketing at GroundTruth from 2021 to 2022, and as Vice President of Marketing from 2017 to 2021. His extensive experience at GroundTruth also includes roles as Director of Sales Marketing and Senior Director of Global Marketing.
Education and Expertise
Dan J. Silver earned a Bachelor of Science degree in Marketing from Lehigh University, where he studied from 2000 to 2004. His educational background laid the foundation for his expertise in various marketing disciplines, including Account-Based Marketing (ABM), Guerrilla Marketing, and digital advertising strategies such as Display Advertising and Video Advertising.
Advisory and Founding Roles
In addition to his marketing leadership roles, Dan J. Silver has been involved in advisory and founding positions. He has served as a Strategic Advisor at Hello Nuvue since 2020, where he provides insights and guidance on marketing strategies. In 2023, he founded Argentum & Co, further expanding his influence in the marketing sector within the New York City Metropolitan Area.
Background in Digital Marketing
Dan J. Silver has a strong background in digital marketing, with experience in specialized areas such as Connect TV (CTV/OTT) and Location Technology. His career includes roles that focused on Mobile Advertising and Digital Media, showcasing his comprehensive understanding of the evolving landscape of digital brand advertising.