Jessica Pfennig
About Jessica Pfennig
Jessica Pfennig serves as the VP of Midwest Partnerships at BIG HAPPY, a position she has held since 2020. With a background in digital media sales and marketing, she has accumulated extensive experience across various roles in the industry.
Current Role at Big Happy
Jessica Pfennig serves as the Vice President of Midwest Partnerships at Big Happy, a position she has held since 2020. In this role, she focuses on building and nurturing partnerships across the Midwest region, leveraging her extensive experience in digital media and sales. Based in the Greater Chicago Area, she has contributed to the company's growth and development in the competitive landscape of digital marketing.
Previous Experience in Digital Media Sales
Prior to her current role, Jessica Pfennig worked as the Sales Director for Vistar Media from 2018 to 2020. In this capacity, she managed sales operations in the Midwest, utilizing her expertise in digital marketing tools. She also held the position of Director of Advertising Sales at Verve from 2012 to 2018, where she further developed her skills in digital media sales and coordination.
Educational Background
Jessica Pfennig studied at the University of Iowa from 2000 to 2004, earning her degree over a four-year period. Her education provided a foundation for her career in sales and marketing, equipping her with the knowledge and skills necessary for her various roles in the industry.
Career History in Sales and Marketing
Jessica Pfennig has a diverse career history in sales and marketing. She worked as the Director of Midwest Sales at totallyher from 2009 to 2012 and served as an Account Manager at CDW from 2004 to 2005. Additionally, she held roles at Meredith as an Account Manager for the Meredith Women's Network and in digital media sales at Meredith Interactive, contributing to her comprehensive understanding of the industry.
Experience in Sports Marketing
Jessica Pfennig has experience in sports marketing, having worked with the Chicago Cubs in 2005. In her role in Entertainment & Player Relations, she focused on enhancing the fan experience and managing player interactions. This experience added a unique dimension to her professional background, blending sports and marketing.