Leo Kwan
About Leo Kwan
Leo Kwan is a Programmatic Platform Manager currently working at BIG HAPPY in Manhattan, New York. He has extensive experience in programmatic media execution and strategy, having held various roles at MediaCom and Zenith over several years.
Current Role at Big Happy
Leo Kwan serves as the Programmatic Platform Manager at Big Happy, a position he has held since 2024. He works in a hybrid capacity from Manhattan, New York. In this role, he is responsible for overseeing programmatic media strategies and executions, leveraging his extensive experience in managing significant media budgets.
Previous Experience at Zenith
Prior to his current role, Leo worked at Zenith as the Manager of Data & Platform Strategy - PubW from 2022 to 2023. During his tenure, he focused on programmatic media strategies within the New York City Metropolitan Area, contributing to the optimization of data-driven marketing efforts.
Career at MediaCom
Leo Kwan held multiple positions at MediaCom, where he developed his expertise in programmatic media. He served as a Senior Associate - Programmatic from 2021 to 2022, and as Manager of Programmatic and Shopper Activation in 2022. His experience at MediaCom spanned various roles, including Digital Operations Associate and Associate - Programmatic, allowing him to build a comprehensive understanding of programmatic strategies.
Education and Qualifications
Leo studied at Rutgers University from 2014 to 2018, where he earned a Bachelor of Business Administration (BBA) with a focus on Logistics, Materials, and Supply Chain Management. His education provided a solid foundation for his career in programmatic media execution and strategy.
Expertise in Programmatic Media
Leo specializes in programmatic media execution and strategy, demonstrating a comprehensive understanding of various media and marketing formats. He has managed over $100 million in annual media spend, showcasing his capability in handling large-scale budgets effectively.