Rebecca Vadala
About Rebecca Vadala
Rebecca Vadala serves as the Senior Manager of Programmatic at BIG HAPPY in New York, a position she has held since 2022. With a background in programmatic buying and digital sales, she has worked for several notable companies in the Greater New York City Area.
Work at Big Happy
Rebecca Vadala has been serving as Senior Manager, Programmatic at Big Happy since 2022. In this role, she is responsible for overseeing programmatic advertising strategies and operations. Based in New York, New York, she has contributed to the company's growth and efficiency in digital marketing initiatives.
Previous Experience in Programmatic Advertising
Prior to her current position, Rebecca Vadala accumulated extensive experience in programmatic advertising. She worked at Jellyfish Online Marketing US as Programmatic Manager from 2018 to 2021. Before that, she held roles at GroupM, where she progressed from Associate to Senior Associate in the Programmatic Buying Unit between 2016 and 2018. Her early career included a position as Advertising Sales Coordinator at SourceMedia and a role at NBCUniversal, Inc. as Coordinator, Digital Sales Operations.
Education and Expertise
Rebecca Vadala studied at Rowan University, where she earned a Bachelor of Arts (B.A.) in Radio, Television, and Digital Communication from 2009 to 2013. She also attended Richmond, The American International University in London, focusing on Film and Television Writing during a Summer Abroad program in 2011. This educational background has equipped her with a solid foundation in media and communication.
Career Timeline
Rebecca Vadala's career spans several key positions in the advertising and marketing sectors. She began her professional journey at SourceMedia in 2014, followed by a role at NBCUniversal, Inc. in 2015. She joined GroupM in 2016, where she spent two years before moving to Jellyfish Online Marketing US. In 2022, she took on her current role at Big Happy, marking a significant step in her career.