Amy Cunha
About Amy Cunha
Amy Cunha is an expert brand builder, with a focus on brand strategy, PR, influencer marketing and earned and paid media strategy. Amy has extensively built and strategized brands in the consumer lifestyle sector. Specializing in global brand and public relations campaigns, Amy’s expertise comes from building and launching hundreds of integrated brand marketing campaigns in the consumer lifestyle sector: fashion, accessories, footwear, design (industrial & engineering), sustainable/climate, health/wellness, beauty, consumer and retail tech, and social impact. Amy delivers results in every facet of a campaign. She revels in the creativity of crafting inspired media campaigns and branding concepts that attract and engage the media, influencers and consumers, in turn maximizing brand awareness and sales for her clients. Select client experience includes creating and executing integrated public relations, influencer marketing and social campaigns for emerging brands Brilliant Earth and Baggu, to established brands, such as Perricone MD, Wet Seal, Vionic, London’s high-street brands of Arcadia Group (Wallis, Miss Selfridge, Dorothy Perkins) to one of the world’s leading industrial design strategy firms, Lunar Design/McKinsey, Hewlett-Packard and Sony. Amy has launched integrated advertising and brand-marketing campaigns for Burson-Marsteller and Porter Novelli and luxury lifestyle campaigns while a Director at a consumer lifestyle PR agency. She has a unique background of developing strategy and messaging while producing award winning media campaigns for Democratic presidential candidates and U.S. Senatorial races while at prominent political strategy firms. Amy has worked extensively with the media securing features, profiles and product placements with publications such as Fast Company, The New York Times, Refinery 29, O, The Oprah Magazine, Allure, The Today Show, The Zoe Report, Buzzfeed, Forbes, Wall Street Journal, TechCrunch, InStyle, Real Simple, GOOP, Vogue, Elle, WWD, W, Travel + Leisure, Shape, Harper’s Bazaar, Marie Claire, Cosmopolitan, CNN, Good Morning America, The Today Show, CBS Evening News, and NPR amongst many others.