Sasha Mazhbits
About Sasha Mazhbits
Sasha Mazhbits is a Director of Product Management with over nine years of experience in the gaming industry, specializing in monetization strategies. Currently, he leads monetization efforts at Big Viking Games and has previously held key roles at companies such as Playtika, Scopely, and Caesars Interactive Entertainment.
Current Role at Big Viking Games
Sasha Mazhbits serves as the Director of Product Management at Big Viking Games since 2024. In this role, he leads product management initiatives, focusing on enhancing monetization strategies and improving overall product performance. His responsibilities include overseeing product development processes and collaborating with various teams to align on business objectives.
Previous Experience at Playtika
Sasha Mazhbits held multiple roles at Playtika, starting as an Operations Manager in the Monetisation Department for five months in 2015. He later transitioned to a Product Manager position from 2017 to 2021, where he was responsible for planning and executing monetization calendars and roadmaps. Additionally, he served as Operations Team Leader in the Monetization Department from 2015 to 2017, focusing on team leadership and operational efficiency.
Experience at Scopely
From 2021 to 2022, Sasha Mazhbits worked as the Director of LiveOps at Scopely. In this remote role, he managed live operations, ensuring that monetization strategies were effectively implemented. His work involved collaboration with cross-functional teams to optimize performance and enhance user engagement.
Educational Background
Sasha Mazhbits earned a Bachelor's Degree in Communication and Media Studies from IDC Herzeliya, where he studied from 2008 to 2011. This educational background provided him with foundational knowledge that supports his career in product management and monetization within the gaming industry.
Expertise in Monetization Strategies
With over nine years of experience in the gaming industry, Sasha Mazhbits specializes in monetization strategies. His expertise includes leading teams focused on creative ideation and process improvement to enhance key performance metrics such as Daily Active Users (DAU), retention rates, Pay Per User (PPU), and Average Revenue Per Paying User (ARPPU).