Vikram Mehta
About Vikram Mehta
Vikram Mehta is a Product Manager at Big Viking Games, specializing in mobile game management with a focus on acquisition, retention, engagement, and monetization. He has a background in electronics and telecommunication and has successfully implemented strategies to enhance player experience and product launches.
Work at Big Viking Games
Vikram Mehta has been employed at Big Viking Games as a Product Manager since 2019. In this role, he focuses on driving Acquisition, Retention, Engagement, and Monetization (AREM) for AAA game titles. He collaborates closely with the marketing team to develop and implement go-to-market strategies, ensuring successful product launches and effective consumer messaging. His responsibilities also include improving game experiences through the implementation of rewarded ads in the core gameplay loop.
Education and Expertise
Vikram Mehta holds a Bachelor of Engineering (B.E.) degree in Electronics and Telecommunication from Savitribai Phule Pune University, where he studied from 2003 to 2009. Prior to this, he completed his 12th grade in science at Mithibai College from 1999 to 2001. His educational background provides a strong foundation for his expertise in mobile game management, particularly in areas such as difficulty balancing, economy balancing, and virtual store management.
Background
Vikram Mehta has a background in mobile gaming, where he has developed skills in managing player expectations and key performance indicators (KPIs). He successfully managed player and KPI expectations during a technology transfer, achieving a 95% retention rate. His experience in the gaming industry spans various aspects of product management, focusing on enhancing user engagement and monetization strategies.
Achievements
Vikram Mehta has made significant contributions to the gaming industry through his role as a Product Manager. He has successfully driven player retention and engagement metrics, particularly during critical transitions such as technology transfers. His implementation of rewarded ads in gameplay has also contributed to improved game experiences, showcasing his ability to blend marketing strategies with product development.