Alyson Regnerus
About Alyson Regnerus
Alyson Regnerus serves as the Senior Director of Demand Generation and Marketing Operations at BigBear.ai, bringing extensive experience in marketing leadership across various technology companies. Her career includes significant roles at BitSight, Novell, and Dassault Systèmes, where she excelled in executing global marketing campaigns and fostering team collaboration.
Current Role at BigBear.ai
Alyson Regnerus serves as the Senior Director of Demand Generation & Marketing Ops at BigBear.ai. She has held this position since 2022. In this role, she is responsible for overseeing demand generation strategies and marketing operations, contributing to the company's growth and market presence.
Previous Experience at BitSight
Prior to her current role, Alyson worked at BitSight as the Director of North America Field, Channel and Global Content & Partner Marketing from 2021 to 2022. Based in Boston, Massachusetts, she focused on enhancing marketing strategies and channel partnerships during her tenure.
Professional Background in Marketing
Alyson has a diverse background in marketing, having held various positions across multiple organizations. She worked at Dassault Systèmes for seven years, where she led global content and brand marketing campaigns for the SOLIDWORKS brand. Additionally, she held roles at Revolabs, Plex Systems, and Novell, where she developed her expertise in field marketing and global marketing strategies.
Educational Background
Alyson Regnerus earned a Bachelor of Sciences degree in Communication from Bridgewater State College, where she studied from 1995 to 1999. This educational foundation has supported her career in marketing and demand generation.
Leadership and Team Dynamics
Alyson is recognized for her leadership style, which emphasizes authenticity and team care. She has a reputation for fostering successful team dynamics and project outcomes, often delivering marketing campaigns with confidence and humor. Her approach has contributed to her effectiveness in managing teams and executing marketing initiatives.