Jake Pechtel
About Jake Pechtel
Jake Pechtel serves as the Director of Product Management and Digital Customer Experience at BIGGBY COFFEE, where he has worked since 2021. He has a background in product management and marketing, having held various roles at TechSmith Corporation and Superscape, and has contributed significantly to product development and customer experience strategies.
Work at BIGGBY COFFEE
Jake Pechtel serves as the Director of Product Management and Digital Customer Experience at BIGGBY COFFEE since 2021. In this role, he has been instrumental in developing the product management framework within the marketing and technology services departments. He orchestrated the successful launch of a new consumer app, which achieved over 250,000 in-app transactions within the first six months. Pechtel has also implemented continuous training initiatives on SAFe and Lean methodologies, enhancing the delivery of customer value. His efforts in conducting market research and customer interviews have identified growth opportunities, further refining the customer experience strategy.
Previous Experience at TechSmith Corporation
Prior to his current role, Jake Pechtel worked at TechSmith Corporation for seven years in various capacities. He served as a Senior Product Strategist for Camtasia from 2016 to 2021, where he contributed to product strategy and development. Before that, he was a Product Marketing Manager from 2014 to 2016, focusing on marketing strategies for TechSmith's products. He also held the position of Product Manager for Audiate from 2019 to 2021, overseeing product management initiatives.
Background in Marketing and Management
Jake Pechtel's career includes experience in marketing and management roles prior to his tenure at TechSmith Corporation. He worked as a Carrier Accounts Manager for North America at Superscape from 2006 to 2008. Additionally, he served as a Marketing Content Specialist at Wolverine World Wide as a contractor from 2013 to 2014. These roles provided him with a solid foundation in product management and marketing strategies.
Education and Expertise
Jake Pechtel has a diverse educational background. He studied Graphic Design at Lansing Community College from 1996 to 1998. Later, he attended Full Sail University, where he focused on Audio Engineering and Sound Design from 2003 to 2004. This combination of studies has equipped him with a unique skill set that supports his roles in product management and customer experience.