Rita Bettino
About Rita Bettino
Rita Bettino serves as the Chief Marketing Officer at BIGGBY COFFEE, bringing extensive experience from various leadership roles in marketing across notable companies. She holds an MBA from Duke University and has a strong background in brand management and digital marketing.
Work at BIGGBY COFFEE
Rita Bettino currently serves as the Chief Marketing Officer at BIGGBY COFFEE, a position she has held since 2023. Her role involves overseeing marketing strategies and initiatives to enhance brand visibility and customer engagement. Based in East Lansing, Michigan, she operates in a remote capacity, contributing to the company's growth and marketing efforts.
Education and Expertise
Rita Bettino holds a Bachelor of Arts degree with a double major in Economics and Philosophy from Boston College. She furthered her education by obtaining a Master of Business Administration from Duke University - The Fuqua School of Business, specializing in Marketing and General Management. Additionally, she completed a course in Digital Marketing at General Assembly, equipping her with modern marketing skills.
Background in Marketing
Rita Bettino has extensive experience in the marketing field, having worked in various roles across multiple companies. She began her career as a Media Planner at BBDO Worldwide and progressed through positions at Colgate-Palmolive, J. Walter Thompson Worldwide, and PepsiCo. Her roles have included Brand Manager, Marketing Director, and Customer Marketing Director, showcasing her versatility and depth of knowledge in marketing.
Achievements in Marketing
Rita Bettino has a track record of significant achievements in her marketing career. She played a key role in launching Sierra Mist, which surpassed distribution goals and earned The Chairman's Award. Additionally, she developed and launched Doritos Locos Tacos, recognized as a major innovation in fast food. Her efforts have resulted in substantial profit increases and successful brand strategies across various sectors.
Community Involvement
In addition to her corporate responsibilities, Rita Bettino has been an Elected Town Council Member for the Town of New Canaan since 2020. This role allows her to engage with the community and contribute to local governance, reflecting her commitment to public service and community development.