Erica Choy
About Erica Choy
Erica Choy is a Product Marketing Executive specializing in Financial Productivity at BigHand, with over seven years of experience in product marketing across various sectors, including application software and SaaS solutions. She holds a Master's degree in Strategic Marketing from Imperial College Business School and has previously held marketing roles at notable companies such as Expedia Group, SAP, and BlackBerry.
Current Role at BigHand
Erica Choy currently serves as a Product Marketing Executive in Financial Productivity at BigHand. She has been in this role since 2024, working in a hybrid capacity from London, England. In her position, she focuses on developing marketing strategies that enhance financial productivity solutions.
Previous Experience at BigHand
Prior to her current role, Erica worked at BigHand as a Product Marketing Executive for Document Productivity from 2023 to 2024. During this year-long tenure, she contributed to marketing initiatives aimed at improving document management solutions.
Professional Background in Product Marketing
Erica Choy has over seven years of experience in product marketing, specializing in application and platform software, travel merchant and agency platforms, and vertically focused SaaS solutions. Her career includes roles at notable companies such as BlackBerry, SAP, and Expedia Group, where she held various marketing positions.
Educational Qualifications
Erica holds a Master's degree in Strategic Marketing from Imperial College Business School, which she completed from 2020 to 2022. She also earned a BA (Hons) in Marketing Management from Kingston University between 2011 and 2014. Earlier, she completed her A levels at Leweston School, studying subjects including Economics and Business Studies.
Skills and Expertise
Erica possesses a data-first mindset, emphasizing the importance of data in driving sales through product differentiation and repeatable application use cases. She supports field sales organizations in capturing market share through strategic product marketing initiatives.